Last year he switched on the Oxford Street Christmas lights. But this year’s booking was a more low-wattage affair for radio DJ Roman Kemp … as he turned on the lights at a SUBWAY STORE.
The Capital Breakfast show presenter asked “is that it??” after flicking the switch at the Shepherd’s Bush store in west London.
It was a far cry from 2017’s Oxford Street festivities, in which he starred with co-presenter Vick Hope and singer Rita Ora.
Subway hired the 25-year-old to do the honours to mark the launch of their new Christmas menu which features a six-inch Christmas Cracker Sub and Signature Loaded Wrap.
In a video of the ceremony, Kemp is seen arriving by taxi, musing on his previous role, starting Christmas festivities for Londoners.
Colin Hughes, Country Director, UK and Ireland at Subway said:
At this time of year Christmas lights are switched on across the country. Of course we don’t want to throw shade on any of these festive displays, but with our own special switch on, the new Christmas menu at Subway is lit.
The six-inch Christmas Cracker Sub features turkey, streaky bacon, cranberry and orange chutney, pork and sage stuffing and gravy.
The Signature Christmas Cracker Loaded Wrap includes the Christmas Cracker ingredients in a new spinach wrap.
Subway as we know it started out life in 1965 – as Pete’s Subway – after founder, Fred DeLuca, opened up the shop with the help of a $1,000 loan from mate Dr. Peter Buck.
He offered to become Fred’s partner, and a business relationship was forged that would change the landscape of the fast food industry forever.
The first shop was opened in Bridgeport, Connecticut in August, 1965. Their goal was to have 32 stores opened in 10 years.
Throughout these early days, Fred learned the basics of running a business, as well as the importance of serving a well-made, high quality product, providing ‘excellent customer service’, keeping operating costs low and finding great locations.
By 1974, the duo owned and operated 16 submarine sandwich shops throughout Connecticut. Realising they would not reach their 32 store goal in time, they began franchising, launching the SUBWAY brand up, up and away.
In June 2015, Suzanne Greco was named President and CEO of Subway® restaurants following the death of Fred.
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