EA Discuss The Incredible Reaction To Battlefield 1 Reveal

by : Ewan Moore on : 11 May 2016 10:48

I think it’s fair to say that the Battlefield 1 announcement last week was kind of a big deal. For one thing, it’s already the most liked trailer on YouTube ever, which is huge.


Now, publisher EA and developer DICE have discussed their thoughts regarding how the WW1 shooter’s reveal was received, and as I’m sure you can imagine, they’re pretty chuffed.


Let’s take a look at some numbers first. I know how you love those numbers. Last Friday’s livestream announcement raked in roughly 2.1 million views, with 505,000 peak concurrent viewers, making it the largest game reveal so far in 2016.

Twitch senior manager of partnerships John Imah said in a statement:


EA has been a power user of Twitch for years, spanning everything from events to showcasing their latest games. As a result of their strong relationship with our community, we witnessed over half a million users tune in for Battlefield 1, establishing an impressive 2016 concurrent viewership record for a single game reveal.

EA also confirmed that #Battlefield was a top-trending topic on Friday, while the press wrote 3,370 articles about Battlefield 1 in the first 72 hours after its announcement.


Battlefield global community manager Dan Mitre thanked fans for their support, and confirmed when we’ll next see the game:

Everyone at DICE and across EA are totally blown away by the awesome reaction gamers have had to Battlefield 1. We thank the amazing Battlefield community for making the Battlefield 1 announcement one of the biggest reveal events this year. Up next is EA Play where the game will be hands-on playable for industry and fans in both LA and London. We can’t wait for everyone to experience it for themselves.

Battlefield 1 comes to PlayStation 4, Xbox One, and PC on October 21 2016. A beta will be held sometime before launch, and you find out how to get early access to that here.

Ewan Moore

Ewan Moore is a journalist at UNILAD Gaming who still quite hasn't gotten out of his mid 00's emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), he went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis, before landing a full time gig at UNILAD in 2016.

Topics: Gaming


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