HTC Vive Price Hike Hits UK, Brexit Apparently To Blame


UK Virtual Reality fans weep: The HTC Vive is shooting up from an already pricey £689 to a whopping £759 – factor in postage and packaging, and you’ll be looking at just over £800. 

HTC doesn’t specifically mention Brexit as the cause for this price hike, although anyone keeping up with the news will know that the value of the pound immediately decreased following Britain’s vote to leave the European Union.

HTC said in a statement on their blog:

HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible. Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK.

However, while it might seem that the blame lies entirely with Brexit, breaking down the numbers reveals a £70 price hike. This is up more than 10% from the item’s initial value.

In fact, the HTC Vive’s hike is actually higher than the current currency fluctuation by about 41.5 percent – so while Brexit may be a factor, there’s a strong argument that it isn’t the only factor.

The HTC Vive launched back in April, with many critics praising the technology – but considering it’ll now cost folk here in Blighty just shy of a grand to pick one up, I can’t imagine sales are gonna be too strong here.

If we also consider that Sony are preparing to launch their own, more affordable PlayStation VR in the coming months, it seems insane to think that there are many UK gamers that would think about parting with £800 for the Vive.

Obviously the Brexit will continue to have far reaching, often unforeseen implications for every industry in the UK – as this proves, the videogame industry is no exception.