Between the recently released PS4 Slim and PlayStation VR, and the PS4 Pro coming out in November, Sony have a lot of hardware on their hands at the moment.
With three expensive PS4 products all set to be on the market together in a matter of weeks, certain analysts have started to question whether or not Sony have flooded their own market a little bit.
Speaking to We Write Things, Michael Goodman – the director of digital media strategies at Strategy Analytics – discussed how the company behind PlayStation might actually be harming themselves with all this new hardware.
It is a little bit surprising but Sony has a lot of stuff going on at the moment. They have a lot of irons in the fire right now. They have the PS4 Slim, PS4 Pro and PSVR that are all vying in the marketplace at the same time. I would argue that having so many products in the marketplace at the same time is actually not helping Sony because they are splitting the consumer dollar.
He goes on to argue that non-PS4 households are unlikely to buy a PS4, regardless of which model it is, and if they do, they almost certainly won’t be getting a PSVR headset in addition (which requires a PS4 to work).
Goodman goes on to mention the looming release of Xbox Scorpio and the Nintendo Switch as a potential problem for Sony. He reckons that their multitude of offerings in addition to the competition will ‘split the marketplace’.
In the end though, he concedes Sony will probably be okay:
In the end, it may not matter to Sony. All of the dollars from these products funnel down to the same bottom line. At the end of the day, it’s good for Sony. But in terms of building scale with these products, having so many different products in the marketplace at the same time doesn’t help them.
To be honest, I think we should probably just assume Sony know what they’re doing – they’ve been in the game a while, after all.
Ewan Moore is a journalist at UNILAD Gaming who still quite hasn’t gotten out of his mid 00’s emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), he went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis, before landing a full time gig at UNILAD in 2016.