Valve Report All GAME Stores Will Soon Have Dedicated Steam Sections

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The high street has become a hive of scum and villainy for buying video games in recent years, but the company behind online retailer Steam are keen to bring gamers back.

GAME in the UK alongside Gamestop and EG Games in America and Canada will be Steam’s retail partners for a variety of physical Steam products including Steam Controllers (£39.99), Steam Link (£39.99), Steam gift cards and Steam Machines.

Valve head honcho Gabe Newell said in a statement:

GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters. Creating a ‘store within a store’ across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers’ hands.

High street video game stores have suffered massively with the global entertainments takeover of companies like Amazon, with many boycotting the shops because their prices are sky high – even for pre-owned games.

Steam machines will come in a variety of makes and models, and will allow gamers to play their Steam library on the dedicated hardware.

The Steam products will be arriving into GAME stores in the UK on November 10.


Mark Foster

Mark Foster

Mark is the Gaming Editor for UNILAD. Having grown up a gaming addict, he's been deeply entrenched in culture and spends time away from work playing as much as possible. Mark studied music at University and found a love for journalism through going to local gigs and writing about them for local and national publications.