Titanfall 2 launched recently (October 28), and by all accounts has been a hit with critics everywhere. It’s a shame then, that many analysts believe the game will suffer from disappointing sales.
See, Respawn’s Titanfall sequel launched just a week after Battlefield 1 (also published by EA), and one week before Call of Duty: Infinite Warfare.
The average gamer can probably only pick up one or two games a month these days, and Titanfall 2 has the misfortune of being sandwiched between two giants.
In a recent EA earnings call, company CEO Andrew Wilson was asked whether he’d release two shooters so close together again in the future, prompting Wilson to defend the company’s decision.
We think there’s really three types of players. People that really love Battlefield and that kind of big strategic gameplay that will orient in that direction; the player that loves the fast, fluid, kinetic gameplay of Titanfall 2 that really orient in that direction; and the player that just has to play the two greatest shooters this year and will buy both.
He continued, saying he fully believes that both games will enjoy a ‘long sales cycle, both this quarter through the festive season and deep into the years to come’.
Wilson also teased Respawn’s plan to continue supporting Titanfall 2 with numerous free maps and modes, while EA CFO Blake Jorgensen added:
Part of the strategy of building a franchise is you have a long view. You think about the business differently than you might an existing franchise like a FIFA or a Madden. What that means is we’re looking for ways to not fragment the player base early, but to include [as many players] as we can to continue to build that franchise. We think that’s the right strategy for a product like Titanfall.
While it’s true that Battlefield 1 and Titanfall 2 are very different games, there’s no denying most of us can’t afford both – at least right away. So choose wisely.
Ewan Moore is a journalist at UNILAD Gaming who still quite hasn’t gotten out of his mid 00’s emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), he went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis, before landing a full time gig at UNILAD in 2016.