Ever wondered what it is about those famous golden arches that get’s you salivating like a Pavlovian experimental subject?
Well here is the answer you never wanted to hear.
The fast food giant apparently used the design to tap into your psyche and get you thinking about your Mom’s boobs – the providers of infant nourishment.
With that knowledge your next happy meal might not be so happy.
As reported by the BBC, the global giant did consider dropping the logo but were convinced to stick with it by design consultant and psychologist Louis Cheskin.
Cheskin convinced bosses in the 1960s that the Freudian connotations would help deliver sales, and it’s hard to deny that something has definitely worked.
‘Give mom a night off’ was even an early slogan, reports the Daily Mirror.
Market research has shown that some kids can actually identify brand logos before they have even learned their own names, and so psychological advertising is big business – it dates back to the 1920s.
So next time someone asks your favourite fast food outlet, maybe come up with an answer other than McDonald’s – or at least be prepared to live with the connotations.