With an idea that would make Alan Sugar kick you out his boardroom faster than you can say ‘business acumen’, a company in New Zealand is now selling cans of fresh air.
The cans of air were spotted for sale at a duty free shop in Auckland International Airport, with a hefty price tag of $98.99 for four.
On the other hand, that’s not a bad saving, the ‘value pack’ saves you $20 off the normal retail price.
The cans made news when Damian Christie shared a photo of them on Twitter, saying ‘You’ve got to be sh*tting me. Also, $98, so not exactly a cute prank gift.’
Check it out:
You’ve got to be shitting me. Also, $98, so not exactly a cute prank gift. pic.twitter.com/se4fkHUXRW
— Damian Christie (@damianchristie) October 3, 2018
The bottles are sold by a company called Kiwiana. And if you’re thinking how you consume the air once you’ve purchased the cans, they come with handy breathing masks. So, y’know, that’s something.
The company sells five litre cans for $34.50, according to theNZ Herald.
The back of the cans read:
New Zealand’s unique position in the Southern Ocean means Kiwiana Air has crossed no major landmass before flowing over the pristine Southern Alps of New Zealand and into this can.
While the company’s website states that they ‘harvest’ the air ‘above the snow line’.
High in the Southern Alps of New Zealand above the snow line and hundreds of kilometres away from civilisation or any human activity is where the air in your can has come from.
This is the purest air you will ever breath [sic].
There are plenty of business ideas out there which infuriate people, mainly because they think ‘why didn’t I come up with that’, but this one seems to be pushing it to the limit.
Then again, maybe they’re on to something.
It is currently estimated that air pollution will make 2.4 million people ill in England alone between now and 2035, costing health and social care £18.6 billion, the Telegraph reports.
And, as the World Health Organisation states, more than 80 per cent of people living in urban areas are exposed to air pollution levels that exceed the WHO limits.
Makes you want a breath of fresh air.
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Taking the idea of ‘being woke’ to a whole new level over a decade-long career in sport, court and online news, George has worked for titles and agencies including ESPN FC, Eurosport, LADbible and Court News UK. He may not have a degree but does have an unhealthy obsession with Lord of the Rings.