Betting On A Horse Due To Its Name Works, Apparently

by : Francesca Donovan on : 15 Mar 2018 13:48

It’s official – betting on a horse because of its name does work, according to UK punters.


Researchers polled 1,000 UK adults who enjoy a flutter and found the tactic of placing a wager on a horse due to its moniker is more successful than jersey colour and jockey name.

As a result of adopting this strategy those polled said the most they have won from a single bet was £32.17 on average.


This was ahead of wagers placed on jersey colour – £21.15, name of the jockey – £24.67 and selecting a horse at random – £28.82.


Commissioned by freebetting.co.uk, the research found 50 per cent usually select a horse based entirely on what it’s called.

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Spokesperson Andy Bell said:

Part of the fun of having a flutter on the horses is studying the form guide and giving yourself the best possible chance of winning.

But every now and then a horse takes our fancy for another reason, either by having a witty name or being named after something close to us.

This could be either sharing our own name, or having a name that reminds us of a family member, loved one or even a pet.


The research also identified other methods commonly used by punters when choosing a horse – including the name of the jockey and whether the number of the horse has personal significance.

One fifth have at one time or another selected a horse based on whether the jockey was good-looking and three in 10 have made a choice based on jersey colour.

It also emerged 22 per cent make a point of studying a horse’s form before having a flutter.


However 56 per cent said they have more fun betting on a race if they pick a horse based on attributes such as colour, name or number – rather than recent form.

Amid this, the most popular horse number selected is seven – with 25 per cent typically plumping for this digit.

When it comes to choosing a horse based on its name, 30 per cent are more likely to select a funny name and 16 per cent will pick a name which simply ‘sounds like a winner’.

Carried out through OnePoll.com, the research also found around one fifth have let their kids pick a horse to place a stake on – and an incredible 82 per cent have won money as a result.

Typically, those polled will place 10 bets over the course of a year and will usually wager no more than £10.55.

Their survey collated data on the average win and the biggest were created using the following methods.


Andy Bell added:

Many people have great success offering tips on which horses are likely to place where on any given race.

But it seems for a large portion of gamblers, that takes the fun out of it and it’s much more enjoyable to support a horse or jockey you feel a personal connection with.

And while this may be more fun, it may not lead to more winnings so we’d advise a mixture of both, and of course to be cautious when gambling at all not to take things too far.


Picking on the name of horse, on average, wins betters £32.17, followed by picking totally at random at £28.28, and the name of Jockey at £24.67, with colour of the horse gaining £23.28, at fourth place.

Shockingly, some picking based on whether the jockey is ‘good-looking’, on average, gains £22.20, with the number of horse having personal significance coming in at £21.93.

Need someone to talk to? Get free gambling support with BeGambleAware‘s helpline, or chat with an adviser online.

Francesca Donovan

A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you've never heard of and a feminist zine which never went to print.

Topics: Life