Bra Company Boss Insists Male Workers Wear Large Fake Breasts


This story epitomises the phrase ‘walk a mile in my shoes’ before you make a fair judgement. 

A bra company CEO decided to get his male employees a taste of what it’s like being a woman, by simulating the pain of having to carry around boobs on their chest.


His reasoning is simple. How can these guys design and make the best lingerie if they don’t know what it’s like to have breasts?

So PrimaDonna boss Ignace Van Doorselaere, based in Belgium, gave each guy a pair of weights to hang around their necks to simulate the experience of having E-cup breasts. That’s around 2.2-3.5lbs per breast.


That way, they would understand how important it is to create bras that are functional, supportive and comfortable.

Ignace said:

As a man, how can you know what it is like to have a bigger cup size? You make lingerie for women with a larger cup size but you have no clue. But there is only one way for a man to realise what an E-cup feels like… and that is having an E-cup.


So, how did they get on I hear you ask? *Spoiler*, not great.

It was only a matter of time before some started to complain about the extra weight:


Especially on their shoulders and back:


And although there are some, lets say, ‘interesting’ moments:


It’s not always fun and games:


Lesson well and truly learnt.