If you are a bearded man or fancy those with some facial fuzz, Bearded Attraction is the event for you this Valentine’s Day.
Mo Bro’s, a company that specialises in beard care products, is providing an alternative dating experience in this month of love but they need bearded and beard-loving singletons to take part.
The one-of-a-kind Bearded Attraction dating booth will pop-up on February 13 between 11am and 2pm at Highcross Shopping Centre in Leicester and aims to help people find their true love ahead of Valentine’s Day.
On the day there will be three separate groups of bearded men and singletons who fancy a bit of facial fuzz – heterosexual, homosexual and bisexual daters.
Each person will be shown the facial hair of every potential partner, nothing else, and are encouraged to look, touch, stroke or smell it before they make the decision.
The bearded candidates will be eliminated until only one is left standing and he wins the date which is paid for by the organisers.
If you fancy your chances and want to apply, then you can do so on the Mo Bro’s website.
The rules are simple; you must be single, over the age of 18 and facial hair must be at least two inches in length.
Potential dates must also register online.
Keval Dattani, co-founder of Mo Bro’s, said:
While bearded men tend to be popular with the ladies, we know that sometimes people can need a little helping hand when it comes to dating – especially around Valentine’s Day when it can be lonely for singletons.
That’s why we’ve launched the Bearded Attraction pop-up, to do our best to make sure there’s not a ‘Mo Bro’ without a date on the most romantic day of the year!
We were overwhelmed by the response to the launch of our Beard Stroking event over Christmas and can’t wait to be the ultimate wingman for our fellow Mo Bros this Valentine’s Day.
Last year the grooming brand recruited bearded men nationwide who offered their services at a ‘beard stroking’ pop-up shop for stressed-out shoppers.
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It’s been reported in the medical journal Frontiers of Psychology that ‘warm touches’ between humans release oxytocin, the hormone that reduces the levels of the stress hormone, cortisol – as does stroking cat fur.
Other benefits of stroking fur include a low heart rate and blood pressure.
Mo Bro’s believe the same therefore applies to beard and paid £30 an hour to their bearded men helping shoppers out during the most stressful time of the year.
Does that sound like something you’d run your hands through or is it all a fuzz about nothing?
Emily Murray is a journalist at UNILAD. She graduated from the University of Leeds with a BA in English Literature and History before studying for a Masters in Journalism at the University of Salford. Emily has previously worked for the BBC, ITV and Trinity Mirror. When Emily isn’t writing about topics including mental health and entertainment, you can find her at the cinema which is her second home.