Fast Food Tycoon Spends His Fortune & 50 Years Fighting For Nature

National Geographic

Fame and fortune are such fleeting concepts these days.

Names that we may recognise now, may not even be in a footnote of our history- unless they do something incredible with their riches that is.

What people will really remember is what these wealthy individuals have given back to society and one that has given back plenty is David Bamberger.

National Geographic/YouTube

He may not be a household name, but he was an extremely successful fast food tycoon with Church’s Chicken, and now he is the focus of a short documentary from National Geographic.

By the 1960’s, the brand had exploded across Texas, and Bamberger’s stake made him seriously rich.

So he sold up and it allowed him to try to fulfil his lifelong dream: habitat restoration and in 1969 those were two words that very few people had heard.

Bamberger’s objective was simple, “[I] was to take the worst piece of land I could possible find in the Hill Country of Texas and begin the process of restoration,” he says in the video.

And it wasn’t an easy task. He opted for a 5,500 acre wasteland, which had “wall-to-wall brush, there wasn’t any grass, there wasn’t any water, nobody wanted it”, David explained.

So Selah, Bamberger Ranch Preserve was born. By “working with Mother Nature instead of against her,” he says, he’s managed to transform it into a plot lush with life.

National Geographic/YouTube

50 years on from when he purchased the land, he’s overseen one of the most incredible examples of environmental restoration in the country. It was a true labour of love.

We salute you David Bamberger, you’re truly inspirational!