Former Supermodel Jodie Kidd Launches First Ever Nationwide Live Treasure Hunt


Former supermodel and famous petrolhead Jodie Kidd is about to launch the first ever nationwide live treasure hunt.

But instead of the usual prizes of chocolate or rubbish presents, the winner will go home with a car.

It won’t be easy, it’s a national competition, but the first clue is already out there – a trumpet.

The first clue for ‘Hide and Beep‘ is one of many which will eventually lead you to the iconic location of the VW Golf.

There is a time limit on the mystery, competitors have only 36 hours to find the car if they want to be given the keys.


Potential winners must head to a live stream of the car, where they will then guess the iconic location.

The live stream will give more and more clues throughout the allocated 36 hours, which will reveal the vehicle’s whereabouts before entries close at 17.00 on Friday September 22.

Jodie Kidd said:

It’s been a lot of fun shooting in our secret setting this morning. I don’t want to give the game away, but I will say it’s a truly iconic location.

I’ll be staying tuned to the live stream to see what other clues pop up throughout the next couple of days.


She continued:

There’s lots in store!

As well as the live stream of the car’s location, there will also be live entertainment throughout from local groups to keep competitors going.

John Miles, Head of Motor at said:

We thought long and hard about where was best to hide our prized family car and we think that if people keep their eyes peeled they will be able to have a good crack at guessing the correct location.


If you want to enter, make your way over to this site.

There are also additional hints and tops on the @comparethemkt Twitter and Facebook.

This sounds almost too good to be true, but it really isn’t.