Research has revealed millions of Brits are being held back because of their body odour.
People often spend their days running between meetings, working up a sweat at the gym and getting caught up in stuffy, rush hour public transport, and it seems deodorant doesn’t always do the trick when it comes to preventing body odour.
A study conducted by Lenor Unstoppables Active collated information from 2,000 Brits, and found people worry a lot about the way they smell.
30 per cent of those asked admitted they have held off from talking to people out of fear they’d be offended by the smell of body odour or musty clothing, while one in 10 have avoided asking someone out on a date.
Another four in 10 have done their best not to be in close proximity to others in case they were to be judged about how they smelt.
In taking these preventative measures, body odour led one in 10 people to avoid working out at the gym and doing workout classes with others, as well as hindering them when it comes to work and social events.
Even intimacy has taken a hit, as over one third of participants said the fear of smelling unpleasant has held them back from hugging someone.
Four in 10 have been aware of their aroma while in an interview, and another 36 per cent have been conscious of how they smell in the office. 37 per cent have struggled with their dating lives, revealing they’re their most self-conscious of the issue while on dates.
To help these worries become a thing of the past, Lenor Unstoppables Active has an in-wash scent booster designed for sportswear, with odour shield technology said to deliver motion and moisture activated freshness to clothes.
Spokeswoman Laura Mcilwaine explained:
We live such active, busy lives these days, and increasingly live in our gym kit.
However, synthetic fabrics trap bad smells, meaning active wear is hard to keep fresh and this can really affect your confidence.
We’re all looking for a solution to ensure we stay fresh and feel unstoppable no matter what, whether we’re going about our day or hitting it hard in the gym.
The study revealed body odour emerged as Brits’ least favourite scent to smell on themselves, while sour milk, mould, sweat, stagnant water, dirty socks, damp walls and cooked cabbage all made it into the top 10 of bad smells.
In comparison, our favourite smells include freshly cut grass, coffee, bacon, fresh laundry, baked cakes, fresh air, fish and chips and the ocean.
Participants admitted smelling unpleasant makes them feel self-conscious, ‘dirty’, unhappy and unattractive. In an attempt to freshen up their scent, 38 per cent admitted to spraying their clothes with deodorant, and three quarters said it’s either ‘very’ or ‘extremely’ important to them that their clothes smell good.
One in five said they felt more attractive when they know they smell good, and that smelling nice in the gym helps them to be more confident when exercising. 55 per cent of the participants reported an upswing in confidence when their fragrance is pleasant.
Almost half the population admit to wearing gym or active-wear twice a week or more when they know they’re going to be working up a sweat.
Social media influencer and personal trainer Healthy Chef Steph Elswood, who recently partnered with Lenor Unstoppables Active, said:
I’m a very active person, and we all know the more active you are, the more you sweat and the more your clothes stink.
There’s nothing worse than working out and feeling self-conscious about the unmistakable scent of your clothes, so it’s so exciting to have found the solution to keeping my active-wear super fresh, no matter how much I sweat.
There’s no excuse not to ask someone on a date now!
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Emily Brown first began delivering important news stories aged just 13, when she launched her career with a paper round. She graduated with a BA Hons in English Language in the Media from Lancaster University, and went on to become a freelance writer and blogger. Emily contributed to The Sunday Times Travel Magazine and Student Problems before becoming a journalist at UNILAD, where she works on breaking news as well as longer form features.