People Furious At Tesco’s ‘Sexist’ Shopping Trolleys

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Tesco has been accused of sexism over their trolleys, which show a woman in a dress with children.

One of Britain’s biggest supermarkets is already struggling with a £4 billion equal pay claim case.

One woman from Manchester posted a complaint about the instructions on Tesco’s trolleys, which depict women dressed in a silhouetted dresses with children, saying it was ‘everyday sexism’.


Samantha Rennie, executive director at equality group the Rosa UK Fund for Women and Girls, said, as reported by The Sun:

The idea that shopping trolleys should be gendered in any way seems ridiculous.

It’s a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop.

The opinion was rather supportive of the criticism, considering the delicate subject matter.


One said:

I work for Tesco and I’m a single father. This isn’t important at all in fact kind of pathetic. It’s a fact more women shop with kids than men all you need to do is walk around a shop and you’ll see that yourself.

Another added:

I’ve never really thought about it. I’ve always seen it as a sign for parents not to leave children unattended.

Then again, when I was a kid my dad used to do the weekly food shop and I used to go with him.

I think this symbol is more about outdated gender roles more than anything.


A further commenter said:

My first thought was this is pathetic. The more I read the comments the more I see the point behind it. It’s the subliminal message it sends out.

Women over the years have fought and fought for equal rights, if it was the other way round and say it was a petrol pump with a picture of a man say for instance it could be deemed as sexist, someone will say that’s the way it’s always been, ok well let’s change it and make it a more equal society.

It frustrates and angers me when stereotypes are used when they are needed, stereotypes should be open to evolution. Men don’t work down the mines anymore.

I have a good friend who is on a three to four month paternity leave break to look after his child so his wife can go back to work. Small changes can go a long way.


One levelled: 

I think some people are missing the point. It’s a subliminal message that basically associates childcare with mothers.

Like most baby and child products, it’s marketed towards Mum’s caring for children without giving the Dad a thought.

If each generation grows up believing this is the way ‘it should be’ then father’s will always have a struggle.

What do you guys make of all this? An overreaction or a little thing that could’ve been easily tweaked?