Poundland has shared a controversial image online of a Christmas elf performing a lewd act on what looks like a Barbie.
The act in question is a ‘teabag’ (if you don’t know, please use incognito when you Google it), and it is one of a series of tweets which have garnered attention.
While it is completely obvious to what sexual act the photo is referencing, the elf on the shelf is actually using a real teabag, but it’s hardly subtle.
How do you take your tea? One lump or two? pic.twitter.com/UMYQS3ivRd
— Poundland (@Poundland) December 21, 2017
People on Twitter have been divided by the tweet, with some even pondering whether the budget shop has been hacked.
this is incredibly grim, Poundland. Is your social campaign being run by an 11-year-old who’s just found out about sex?
Nothing says 'Fuck it. We've gone into administration anyway. Post the fucker.' quite like this Poundland tweet. https://t.co/UzuxQTttMV
— cluedont (@cluedont) December 21, 2017
@Vagariesofmine also noted the conspicuous use of Twining’s Tea in the photos, and asked them whether they had agreed to such use.
Did you guys actually ok this use of your product? Doesn’t quite seem to gel with your general image.
But this isn’t the first risqué photoshoot which Poundland have been posting on social media, they have even posted a topical image of this mischievous elf fighting Darth Vader with a sex toy.
Buzz off Darth, my lightsaber is bigger than yours pic.twitter.com/ygxZgSo3MJ
— Poundland (@Poundland) December 15, 2017
The Mirror Online contacted Poundland to see whether this was merely a stunt to get attention at Christmas.
Marketing Director Mark Pym said:
The love on Facebook has been overwhelming, and that’s because it connects with our shoppers.
We’re proud of a campaign that’s only cost £25.53 and is being touted as the winning marketing campaign this Christmas!
Don't tell Rudolph I've found a new piece of ass pic.twitter.com/UA4Ye2jh3R
— Poundland (@Poundland) December 16, 2017
This is definitely the case, as a cursory glance at the company’s Facebook will reveal widespread support for the marketing campaign.
Nicola Seckington wrote:
Literally think Poundland have won Christmas with this whole marketing campaign, so different from anything else about and it’s hilarious.
Not only is this hilarious but the boring prudes pretending like butter wouldn’t melt give me jokes too. Keep it up please.
That's one very prickly Christmas tree pic.twitter.com/5FyYrlAzss
— Poundland (@Poundland) December 18, 2017
It’s on the nose, but it’s working. I suppose a well done is in order?