Primark Slammed For Selling ‘Sick’ Hotpants For Newborn Babies


Primark has caused outrage after customers slammed the store for selling ‘hotpants’ for newborn babies.

A 23-year-old, who’s been asked not to be named, noticed the high street giant was selling £3.50 cut-off denim shorts aimed at children up to three-months-old.

Sharing photos of the shorts on social media – which were spotted in Britsol’s Broadmead branch – the horrified customer said she’s been left disgusted claiming the ‘hotpants’ serve only to ‘sexualise’ babies.


Adding how she believes this item ought to be removed from sale immediately, the unnamed woman from St George, Bristol said:

I just think they are sick. What on earth were Primark thinking?

I just stopped when I saw them and thought these cannot be serious – these tiny hotpants are purposely sexualising babies and that is disgusting.

There’s so much in the news right now about children and young girls being sexually abused and items like this and the sexualisation of babies is making it worse.

Children are innocent and they should be kept that way.

I was so horrified I took a picture on my phone to send on Snapchat and I saw another lady looking at the hotpants and I could tell she was disgusted too.


However, not everyone agrees Primark have crossed the line.

Emma Moorhouse wrote on Twitter:

That lady who thinks those Primark shorts sexualised babies needs to stop thinking babies are sexy.

Letting kids be innocent means letting them wear clothes. What about kids who run around parks in nappies in the summer? Are they being sexualised?

Toni Pring also disagreed with the customer and tweeted:

Not offensive but there’s no need, but at the end of the day, it’s the parents decision to A. Buy them and B. Dress their baby in them.

A spokesperson for Primark has denied they are ‘hotpants’ stating they were a rogue batch with an error in the way the denim has been turned up.

They said:

This assertion is simply untrue. As clearly indicated on the label, the item is a pair of babies’ shorts, designed to be age appropriate and comfortable for use with nappies.

It has, however, come to our attention that an error in a recent batch of the shorts has caused the turn-up to be rolled twice instead of once.

We have removed this batch from sale so they can be adjusted to the correct specification.

We are committed to age-appropriate clothing and all our childrenswear is designed fully in line with British Retail Consortium guidelines.

Although she’s not yet made a formal complaint to Primark, the unahppy woman has said she’s considering it.