Figures have been released which reveal the the nation most obsessed with being really, really, really, ridiculously good looking.
According to data compiled by market research company GFK the nation that spends the most time on personal grooming is…drumroll please…Italy.
The i100 has reported that Italian men spend an average of five hours per week on their appearance, and Italian women take 6.2 hours per week.
Here are the full figures:
The UK just scrapes into the top ten with women spending an average of 5.4 hours on vanity based activity, while men use 3.7 hours per week on preening.
So if you feel like you have no time to yourself maybe you could grab a few hours back by taking the mirror down?
An NCTJ Journalist with an MA in Sports Journalism, Kieron is an experienced social media journalist who has worked in the industry since 2015. His experience includes work with ITN, the MEN, WISH/WIRE/TOWER FM, and 8:50 Sports Digest… not forgetting his time at ASDA.