The World’s Most Desirable Travel Destinations


The world’s most desirable travel destinations have been revealed thanks to an international survey.

Among the most sought-after holiday spots are New York, Tokyo, Las Vegas and Edinburgh.

Researchers conducted a massive poll of 8,400 people spread across 28 different countries to get to the bottom of where it really is people want to go.


The researchers found Edinburgh, the Scottish capital, to be high on the list of most coveted cities.

Also in the top 40 cities were the usual suspects like London, Paris and Dubai.

In these cities, people gave their preference for hotels they would most like to spend the night.

Top of this list was The Ritz in Paris, The Plaza in New York and the Burj Al Arab Jumeriah in Dubai.


Of those surveyed, 87 per cent have a travel bucket list and 22 per cent of those people would be more than willing to fork out £10,000 to tick everything off the list. commissioned the research to celebrate Instagram star, Baddie Winkle’s #BaddAssBucketList Tour of the world, along with her great granddaughter Kennedy.

This makes the lucky family the envy of 30 per cent of those polled, who said they would most like to share their travel experiences with their parents and grandparents.


Isabelle Pinson, Vice President, EMEA at, said:

This new trend of millennials looking to their out-there elders for travel inspiration is fascinating.

We want to encourage everyone to start their bucket list adventures, but if you need advice make sure you check in with your glam-ma first!

Once holidaymakers arrive at their destinations, top activities include visiting the Statue of Liberty, touching the Niagara Falls and going up the Eiffel Tower.


Also at the top of the list was trying local street food, moving abroad for a year to work or study and taking a selfie at the top of a mountain.

Other desirable activities included visiting the Great Pyramid of Giza and going on safari.

Baddie Winkle will take in some of the top travelling experiences and destinations during her tour, including making cocktails on a rooftop in New York, samba dancing in Brazil and seeing performances at the Moulin Rouge in Paris.


Her travels and adventures can be followed on her Instagram account and the social media channels of

With’s Rewards programme, if you book for ten nights you get an 11th night for free.

Baddie did this – spending ten nights in ten different hotels around the world, and gave her free night to a ‘superfan.’


The most desired travel locations in the world:

  1. New York
  2. Tokyo
  3. Las Vegas
  4. Paris
  5. London
  6. Dubai
  7. Sydney
  8. Niagara Falls
  9. Rome
  10. Rio de Janeiro
  11. San Francisco
  12. Venice
  13. Bali
  14. Barcelona
  15. Hong Kong
  16. Havana
  17. Amsterdam
  18. Orlando
  19. Vancouver
  20. Melbourne
  21. Prague
  22. New Orleans
  23. Toronto
  24. Bangkok
  25. Dublin
  26. Mexico City
  27. Beijing
  28. Vietnam
  29. Milan
  30. Cancun
  31. Stockholm
  32. Buenos Aires
  33. Cape Town
  34. Phuket
  35. Copenhagen
  36. Montreal
  37. Auckland
  38. Edinburgh
  39. Budapest
  40. Cambodia