After years of booze-filled breaks and late nights, Brits only really start to get the most from a holiday at the age of 31, a study has found.
Although getting away from your crummy nine-to-five is still a priority for the so-called Gen-Y, we are less inclined to party and more focused on pursuing family-friendly activities that will live long in the memory and won’t be lost to the annals of sticky dancefloors scattered around the globe, apparently.
Here are some handy hints about how to make the most of your trip:
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Experiences such as whale watching and helicopter rides are among the activities those in their thirties are most interested in, along with cultural excursions such as museums and art galleries.
The findings emerged after six in ten admitted they have been on a holiday only to return home feeling like they’ve not really had a break at all.
The research of 2,000 holidaymakers was commissioned by Virgin Holidays, who are launching 250 new ‘Experiences’ which promise to enable travellers to personalise their holidays and trips.
The survey found a list of the top 18 things we’d all like to do on trips away, with foodie experiences, whale watching and a helicopter ride over a natural wonder, like the Grand Canyon, claiming the gold, silver and bronze treatments, respectively.
Fourth up is a trip to museums and art galleries, followed by wine tasting, another helicopter ride, but this time in an urban environment like New York City, with seventh on the list involving visiting the set of beloved films or TV shows.
Others would enjoy a local food cooking course, driving a classic or luxury car, checking out the local street art, going in a seaplane, driving an Easyrider motorcycle on Route 66, or a personal shopping experience, in that order.
Bringing up the rear are activities including flying in a fighter jet Top Gun style, zip-lining, jet packing in the sea, surf lessons and bungee jumping.
A third of ‘care-free’ 18 to 29 year olds are keen to top up the tan, 29 per cent look for vibrant nightlife and around a quarter want the chance to be independent.
And more people from this age group – 25 per cent – favour adventure holidays over any other age demographic.
As we reach our thirties, our preferences alter, with a quarter simply happy to get a moment to read a book, while 27 per cent want to do ‘as little as possible’.
However it’s not all peace and quiet for this age group as theme park holidays are most popular among this group.
A quarter of those in their forties are keen on getting off the beaten track, nearly a fifth are interested in wine and cocktails and two in five prefer a city break.
Twenty-seven per cent of those in their fifties want to learn something new when holidaying and 30 per cent favour cultural holidays the most.
Three in ten over sixty year olds want to meet interesting people when getting away and they are also the biggest advocates of multiple destination trips, group tours and cruises.
Amid this, the research carried out by One Poll also found more people aged under 30 said laughter makes a holiday memorable – more than any other age group.
And respondents in their thirties and forties said family time makes holidays live long in the memory, more than anyone else.
While a greater proportion of 50-year-olds said doing something new makes a holiday memorable. And larger numbers of those aged over 60 said the weather makes a trip unforgettable.
When booking a holiday top of the list of criteria across all age groups is cost, however the weather and the distance from door to destination is key too.
Joe Thompson, Managing Director at Virgin Holidays, said:
Our research suggests the travel industry needs to do more to offer holidaymakers bespoke holidays, personalised to their individual needs.
It’s apparent we all want different things from our getaways and there is no one-size fits all when it comes to holidaying.
We’re want to empower customers to do more on their travels, with personalised itineraries. That’s why we’re launching over 250 Virgin Holidays Experiences – there is something for everyone to help create happy holiday memories.
The Experiences include activities for thrill-seekers, outdoor adventurers, foodies, shopaholics and sci-fi fanatics.
Share this with your travel buddy, and get organising your trip with these handy hints.
For more ‘hashtag holiday inspo’ check out UNILAD Adventure.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.