Taylor Swift, PR machine and pop songstress, is back to air her grievances in the medium of sing-song again.
Yesterday, Swiftmas came early for fans of the 27-year-old singer, when she dropped the first track from her forthcoming album, Reputation.
Watch the lyric video for Look What You Made Me Do, directed by Joseph Kahn, below:
The single is a return to form for Taylor, whose musical offerings tend to come with more than just an undertone of scorn and vengeance. ‘The old Taylor is dead’, she claims, but this track seems pretty similar to the Bad Blood of yore.
Maybe she’s still a bit miffed after a courtroom artist drew a picture of her resembling a football wearing a Donald Trump wig a few weeks ago.
Now, the dark and melancholic Look What You Made Me Do is making waves on Twitter for all the wrong reasons, sparking some sonic nostalgia for an early nineties classic.
Can’t guess which one? This mash up should set you on the right track:
oh my god send this to every person you have ever met in your entire life
— Garrett Green (@garrettgreen) August 25, 2017
— Chase Holfelder (@chaseholfelder) August 25, 2017
Reputation is penned for release in November, after Swift hinted the album drop by deleting everything from her social media but a series of eerie snake videos.
After the success of her previous offerings won Swift a multitude of accolades, including the 2016 Grammy Awards’ Album of the Year for 1989, it’s a reputation to uphold.
Right Said Fred have pretty big shirts to fill, after all.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.