The Kensington Police Department has come up with a rather unusual deterrent for drink-driving this Christmas.
The Canadian cops on Prince Edward Island have warned Christmas revellers that, should they make the bad decision to drink and drive over the festive period, they should brace for the ‘Nickelback treatment’.
In a recent Facebook post, the authorities have promised drunk drivers a ride to the station with Nickelback playing on full blast, reports The Huffington Post.
The master plan is the brainchild of Const. Robb Hartlen who is in charge of the department’s social media – as well as their practical joke quota, apparently.
The plot plays on Nickelback’s widespread unpopularity among rock and metal communities, not only in their home country of Canada, but worldwide.
…the Kensington Police Service will be out for the remainder of the year looking for those dumb enough to feel they can drink and drive.
And when we catch you, and we will catch you, on top of a hefty fine, a criminal charge and a year’s driving suspension we will also provide you with a bonus gift of playing the office’s copy of Nickelback in the cruiser on the way to jail.
Now, now, no need to thank us, we figure if you are foolish enough to get behind the wheel after drinking then a little Chad Kroeger and the boys is the perfect gift for you.
So please, let’s not ruin a perfectly good unopened copy of Nickelback. You don’t drink and drive and we won’t make you listen to it.
Not only is Hartlen’s threat a great way to break down the barriers between a seemingly stoic police department and the public, it’s also – more importantly – a brilliant ploy to encourage road safety over Christmas.
This is how they remind locals not to drink and drive.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.