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The Weeknd Just Dropped A New Album Breaking Billie Eilish’s Record

by : Emily Brown on : 20 Mar 2020 10:54
The Weeknd Just Dropped A New Album Breaking Billie Eilish's RecordThe Weeknd Just Dropped A New Album Breaking Billie Eilish's RecordXO/Republic/PA Images

The Weeknd is back with a new album and he’s managed to break a world record before it was even officially released. 

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After Hours marks the fourth studio album from the Canadian singer and features the likes of number one single Blinding Light and Heartless.

It’s available to download as of today, March 20, but a huge number of excited fans made sure to get their purchases in early, and as a result After Hours has broken the all-time record for pre-adds on Apple Music.

Pre-adds are Apple Music’s version of a pre-order, allowing listeners to register their interest in the album ahead of its release and making sure they get access to it the moment it’s dropped worldwide.

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The previous record was held by Billie Eilish for her debut 2019 album When We All Fall Asleep, Where Do We Go? that achieved 800,000 pre-adds worldwide on Apple Music.

However, The Weeknd smashed Billie’s record by surpassing 975,000 pre-adds globally, according to Music Business Worldwide.

You can listen to After Hours on Soundcloud:

The singer spoke to CR Fashion Book about the new album in February, explaining he presents a new side of himself in After Hours. 

He commented:

I feel confident with where I’m taking this [new] record. There’s also a very committed vision and character being portrayed and I get to explore a different side of me that my fans have never seen.

The fact it’s already breaking records proves the new album is welcomed by fans, and if the pre-adds are anything to go by it looks like After Hours will be a big success!

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Emily Brown

Emily Brown first began delivering important news stories aged just 13, when she launched her career with a paper round. She graduated with a BA Hons in English Language in the Media from Lancaster University, and went on to become a freelance writer and blogger. Emily contributed to The Sunday Times Travel Magazine and Student Problems before becoming a journalist at UNILAD, where she works on breaking news as well as longer form features.

Topics: Music, After Hours, Apple Music, Billie Eilish, Pre-Adds, The Weeknd

Credits

Music Business Worldwide and 1 other
  1. Music Business Worldwide

    THE WEEKND SMASHES APPLE MUSIC RECORD, HEADING TOWARDS 1M GLOBAL PRE-ADDS OF NEW ALBUM

  2. CR Fashion Book

    WEEKND PARTY UPDATE