Advent Calendar Chocolates Taste Nicer, According To Science


December is a obviously a great month, despite the longer nights, colder temperatures and miserable weather.

There’s more than one reason for this and nearly all of them revolve around Christmas and the traditions of the holiday.

Think work Christmas parties, meeting up with old friends, pigs in blankets and of course, the treats of the advent calendar.


The advent calendar provides us with a little square of joy in our otherwise depressing lives. Oh that’s just my life? Ok…

Anyway, spending a few minutes trying to find the perforated edge of the door to chocolatey heaven before fiddling with the foil hiding the little bugger is a great bit of fun.

Sure, you could just break off a piece of chocolate and it would be kind of the same, but it’s just not the same is it?

Yet it actually tastes different – no, really.


There are a couple of reasons for this, not least of which is the size and shape of the chocolate, which affects the way it melts on your tongue.

The embossed pattern on the top of your choccie actually increases the surface area which comes in contact with your tongue, thus giving you an extra chocolatey hit.

Couple this with the extra psychological importance you put on the single chocolate for that day, it means the chocolate flavour becomes so much more intense.


The chocolate tastes so much better because you (and your tongue), are paying so much more attention to it.

However there’s an added wrinkle to the science, for those of us with a generic calendar without a brand name.

For you, you might not even be getting proper chocolate at all.


We’ll let Mental Floss explain:

Cheap chocolate often isn’t ‘real’ chocolate at all: it’s something called compound chocolate, which means that instead of being made with cocoa butter, it’s made with cheaper fats.

In all likelihood, it’s made with palm kernel oil, or possibly coconut oil which gives it a different flavour than true chocolate and can also give it a slightly different texture, making it seem slightly waxy or a bit oily.

Compound chocolate is actually easier to work with and to mould into shapes, and that, along with the lower price point, means it’s ideal for Advent calendars.

The Pip Stop

Obviously, there are a bunch of different advent calendars knocking around this year which will taste a lot different compared to normal chocolate – because it’s booze.

The one calendar we’re trying to wax lyrical about as much as possible is this prosecco advent calendar.

Behind each of the 24 doors in the calendar is a mini-bottle of the good stuff and it only costs a measly £125…

The goodies can be bought at Pip Stop and it’s actually much better value than it sounds.

Columbia Pictures

If the advent calendar is £125 and there are 24 bottles in the advent calendar, then it’s around £5.20 per bottle.

Even better, there’s actually a variety of white and rosé fizz including prosecco, cava and champagne.

We’re sure there’s some psychological reason why this prosecco advent calendar tastes so good, but we’ll think about that after we’ve drunk them all.