Amazon Paid Way Too Much For Top Gear Hosts According To Netflix
In a recent interview with Digital Spy, the Netflix man had some less than favourable things to say about the business strategy of their competitor. Mr Hunt also discussed the reasons behind Netflix not stumping up the eye-watering £160 million that Amazon have invested in the unnamed Top Gear successor.
We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like. Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want, so there we go. Clearly it wasn’t worth the money to make the deal… I think they sold themselves for way more money [than they’re worth].
Netflix were known to be in talks with the trio over a possible deal, but noped right out of it when Amazon bulldozed through with their gigantic offer. The £160 million budget will go towards making just 36 hour-long episodes – roughly $4.4 million an episode.
Keen to show that Netflix are still top dog when it comes to streaming, Hunt signed off by saying:
We’re much bigger, so we have bigger cheques to write. There might be other people ranting, but we’re still in a good place.
Well, that’s settles that then.
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