Beauty pageant contestants do things a bit differently in Peru.
Instead of giving their bust, waist and hip measurements, they reveal more crucial and hard-hitting statistics.
Given that femicide in Peru is at an all time high, these women decided to inform the viewers about the horrors of gender violence.
Camila Canicoba revealed the disturbing statistics of femicide, the killing of a female often by a man on account of the victim’s gender, in Peru.
She explained of the past decade:
My name is Camila Canicoba and I represent the department of Lima. My measurements are: 2,202 cases of femicide reported in the last nine years in my country.
Harassment of women is also rife in the Latin American nation, as pointed out by Juana Acevedo:
My name is Juana Acevedo and my measurements are: more than 70% of women in our country are victims of street harassment.
The damning figures were not in short supply:
My name is Luciana Fernández and I represent the city of Huánuco, and my measurements are: 13,000 girls suffer sexual abuse in our country.
The likelihood of violence against women in Melina Machuca’s city of Cajamarca is incredibly high, with a little over four from every five women affected:
My name is Melina Machuca, I represent the department of Cajamarca, and my measurements are: more than 80% of women in my city suffer from violence.
Not even being at school does much to stem abuse, as indicated by Almendra Marroquín:
Almendra Marroquín here. I represent Cañete, and my measurements are: more than 25% of girls and teenagers are abused in their schools.
Pursuing academic achievement through to university won’t necessarily break the cycle either:
My name is Bélgica Guerra and I represent Chincha. My measurements are: the 65% of university women who are assaulted by their partners.
Peru’s links to trafficking were also laid bare by Romina Lozano:
My name is Romina Lozano and I represent the constitutional province of Callao, and my measurements are: 3,114 women victims of trafficking up until 2014.
Full credit to these contestants on taking such an important stand to make their voice’s heard and hopefully affect positive change for generations to come.