The first advert to show a fully visible nipple on UK daytime television will air in full on Monday.
Made for the CoppaFeel! charity, it’s being shown as part of Breast Cancer Awareness Month.
It was shown on Good Morning Britain on Friday, during a conversation about the disease – Breast cancer is the most common cancer in the UK.
One person is diagnosed every 10 minutes, almost all of whom are women.
The CoppaFeel! advert encourages people to check their own breasts for signs associated with the illness.
The advert features both men and women touching their own chest and nipples.
Love Island reality TV star Olivia Buckland, television presenter AJ Odudu, blogger Anna Newton, and vlogger Lily Pebbles are among the famous famous featured in the appeal.
It will run on TV and in cinemas but will not be shown in between children’s programmes.
As reported by the BBC, Natalie Kelly, CEO of CoppaFeel! said:
In demonstrating the power of our hands and celebrating our touch as the best tool for checking, we hope to encourage more young people across the UK to adopt a healthy boob-checking habit, which could one day save their life.
One in eight women in the UK will develop breast cancer in their lifetime.
Around 5,000 people will be diagnosed during Breast Cancer Awareness Month.
Thanks to tireless research, the survival rates for Breast Cancer are improving, doubling in the last 40 years in the UK.
However, it’s important to keep yourself in the know.
If you notice any of the following, it’s advised to go and see your GP:
A new lump or area of thickened tissue in either breast that was not there before
A change in the size or shape of one or both breasts
Bloodstained discharge from either of your nipples
A lump or swelling in either of your armpits
Dimpling on the skin of your breasts
A rash on or around your nipple
A change in the appearance of your nipple, such as becoming sunken into your breast