Jeremy Clarkson claims he has spent thousands of pounds consulting lawyers trying to come up with a name for his new Amazon Prime motoring show.
The former Top Gear presenter says most of his suggestions have been ruled out by legal advisors as they have ‘already been trademarked’ reports The Mirror.
Although, they may have just been trying to steer him away from such shit suggestions as, Speedwolf, Wolfbird and Auto-mates. Jesus.
In his Sunday Times column he said:
I spend at least six hours a day in my office sucking creatively on a Biro as I wait for the daily ‘Anything yet?’ phone call from Amazon in Los Angeles.
Every morning, I’d make a £7,000 call to the lawyer with an idea, and every afternoon I’d get a £7,000 reply saying the name was already in use in New Zealand or France or Ukraine.
The title of the new show cannot have the word ‘gear’ in it because the BBC say it is too similar to Top Gear – which unfortunately put paid to another of Clarkson’s ideas – Gear Knobs.
She [the lawyer] said the trademark was available, but it would be an unwise idea, owing to the laws surrounding intellectual property.
The BBC not only owns the rights to ‘The Stig’ and the ‘Star in a Reasonably Priced Car’ and the ‘Cool Wall’ but also any name that is remotely similar to Top Gear.
According to Clarkson ‘arguing with a lawyer costs more money than we had’ so he was again forced to go back to the drawing board.
Just call it ‘The Jeremy Clarkson Show’ and be done with it. It really doesn’t matter what it’s called – everyones’s going to watch it over the new Top Gear…