After a really, really short-lived attempt at being a good person, it seems Logan Paul’s redemption journey is well and truly at and end.
But he’s not crossing the finish line in a halo of good karma. He’s just back to his old ways, on Twitter, joking about the infamous Tide Pod challenge.
You can read the misguided social media move for yourself below:
swallowing 1 tide pod per retweet
— Logan Paul (@LoganPaul) February 5, 2018
From his official Twitter account, Paul wrote:
swallowing 1 tide pod per retweet
For anyone who’s been living under a rock – or perhaps staying away rom the limelight after being vilified for making light of suicide during a vlog filmed in Japan – the Tide Pod challenge is extremely dangerous.
The viral trend encourages people to bite into and swallow a brightly-coloured detergent tablet.
The ‘joke’ is supposedly that the pods look a little like sweets. But, funnily enough, liquids designed to clean dirt off clothes are not fit for human consumption, and some cases of kids partaking in the Tide Pod challenge have led to hospitalisations.
The company who make Tide Pods have warned against the ingestion of this product:
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
Dr Alfred Aleguas Jr. of the Florida Poison Information Center said consuming any amount of detergent from the pods can lead to vomiting and diarrhoea. In extreme cases, consumption can be ‘life-threatening’.
Procter and Gamble issued the statement:
Our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day.
They should be only used to clean clothes and kept up, closed and away from children. They should not be played with, whatever the circumstance is, even if it is meant as a joke.
Re-enter Logan Paul, the guy who has just taken a social media hiatus after filming a vlog in Japan’s so-called Suicide Forest, and choosing to edit into his published YouTube video the distressing image of a man who had recently killed himself.
In a wildly misguided tweet, perhaps intended to show humility and self-deprecation, Paul manages to yet again belittle human pain in the name of viral trends.
Some think it means he’s learned absolutely nothing, even after publishing a long, and narcissistic, YouTube video in the name of suicide prevention.
People replied to his tweet with varying degrees of disdain:
Logan Paul : suicide is nothing to joke about I’ve learned my lesson
Logan Paul: sWaLLOwInG 1 TiDE POd PeR REtweEEt
— jay ? (@etherealdolxn) February 5, 2018
Others think the joke about the Tide Pod challenge – which can prove fatal – is another example of Paul joking about suicide.
Joking about suicide again I see
— Aaryn Brasher (@AarynBrasher) February 6, 2018
More suicide jokes? Seriously?
— ♡ (@PatheticQueen_) February 5, 2018
I don’t understand like people got pissed that you posted a video about someone who committed suicide and you’re joking about commuting suicide with a tide pod like I know it’s a meme and stuff but after you were under fire that doesn’t make sense
— Desa'rae (@DesaraeHarley) February 5, 2018
Further to that, some of Logan’s young and malleable fanbase have replied to his tweet in distress, seeming to believe the disgraced YouTuber intends himself harm.
They shared troubling sentiments such as:
Logan u better not do a damn thing to hurt yourself. Even if u don't mean it don't say any kind, sort, or thing like that ever
— Taleah16_Harden (@HardenTaleah) February 5, 2018
Don’t do that Logan plz don’t.
— Jamie Horro¢k$ (@countrygirl3775) February 5, 2018
Please don’t let him we just got him back!
— jordan alysa (@jordanalysa1228) February 5, 2018
On Sunday afternoon, he dropped his latest video, in which he brawls with a little person, aggressively promotes his merchandise, and blames YouTube for having to do so, after he lost half his revenue in punishment for his irresponsible actions.
Whether Paul is once again belittling the very serious issue of self-harm and suicide in the name of viral trends is unclear.
But he is certainly glorifying a dangerous online trend – and it seems he’s not really changed at all.
If you’ve been affected by any of these issues, and want to speak to someone in confidence, please don’t suffer alone. Call Samaritans for free on their anonymous 24-hour phone line on 116 123.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.