Deep in the arctic on the island of Svalbard lies the Doomsday Seed Vault, containing seeds from tens of thousands of species.
In the event of some sort of global cataclysm, the seeds contained in the vault would be preserved. But it's one thing preserving plants, what about confectionary?
Fortunately, it seems that Oreo have got humanity covered, building their own version of the seed vault, just containing their cookies instead.
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For the record, the Oreo version remained very much tongue in cheek and isn't actually them preserving Oreos out of the goodness of their hearts, as lovely a sentiment as that might be.
In fact, it was sadly just a PR stunt.
Nonetheless, they really did commit to the bit, getting in actors to play the CEO and board members of Oreo. They even included specialised packaging to ensure that the cookies would be preserved for even longer than usual.
An announcement from Oreo said: "As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come."
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I wonder if they also included the recipe for Oreos in the vault? I mean, if they were looking to preserve Oreos for generations to come, then simply leaving them Oreos wouldn't be enough.
Give a man some Oreos, he'll have Oreos for a day, but teach a man to make Oreos, and he'll have Oreos for life as long as he can source all the ingredients and machinery to make them.
The campaign was accompanied by tongue-cheek videos on YouTube. The series of videos were shot to look like a documentary, including interviews with personnel, and even the mock up of an asteroid impact.
As it happens, the asteroid itself was actually real.
The vault was created specifically in regards to Asteroid 2018VP1.
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NASA reported that the very small asteroid had an extremely small chance of entering the Earth's atmosphere.
Even if the asteroid had entered the atmosphere, the chances are that it would have burnt up before making any significant impact. Nonetheless, even the small chance was enough for Oreo to not be taking any chances with their cookies.
The campaign even won the Twitter award at 13th Annual Shorty Awards which honors the best of digital and social media.
Oreos are the best selling cookie in the world. Since their creation in 1912 more than 450 billion Oreo cookies have been sold worldwide, and they are available in more than 100 countries.
Topics: Food and Drink