We know they’re a money-making machine, but the Kardashian Klan has hit a new level of appropriation with Kendall’s Pepsi advert.
As Jenner ‘steps down’ from her privileged throne and wipes the lipstick from her mouth as if to signify she’s about to get her hands dirty, it’s hard to know whether to laugh or cry (I went for an ugly combination of both).
Each scene trivialises racial and political struggles more than the last, and the Internet was quick to pick up on the cashing-in of the extremely significant #BlackLivesMatter movement.
Watch if for yourself, if you can bare it.
It sure has got both Kendall and Pepsi a shed-load of publicity, but most of it the negative kind.
The memes are rolling in, ridiculing how the millions of battles between black people and the police could have been solved with a can of Pepsi awarded to them by Kendall Jenner.
Here are some of the best reactions to Kendall’s most outrageous stunt yet:
When the cops come and you only got Coca-Cola in the fridge pic.twitter.com/GWWO67bkMm
— Ira Madison III (@ira) April 4, 2017
The moment when a professional nobody hands that can of cool cola to the officer, signifying a moment of peace and harmony, is enough to make everyone shudder.
who else is reminded of Dr Martin Luther King's famously resonant "I have a Pepsi" speech pic.twitter.com/xX5h3it3d1
— Scott Ludlam (@SenatorLudlam) April 4, 2017
Just when you thought the whole situation couldn’t get any worse, it turns out that Bob Marley’s grandson did the soundtrack for it.
Skip Marley, 20, wrote the song Lions to promote strength and togetherness, singing the words ‘We are the movement, this generation. You better know who we are, who we are’.
Yes Skip, we know who you are, but we barely recognise you as you serenade Kendall skipping through the crowd of people she doesn’t give a shit about and ‘uniting’ them through a shared passion for money, and Pepsi.
You can always count on the boundless wit of an outraged public to make you feel a bit better though.
— بنت زلفى (@Nilempress) April 5, 2017
The signs in the crowd of ‘protesters’ are inoffensive and generic, making sure to make no actual point about anything.
The inoffensive generic protest signs in Pepsi's woke Kendall Jenner ad are hilarious. pic.twitter.com/9t2h6YxCZL
— Ronan Farrow (@RonanFarrow) April 4, 2017
Unsurprisingly, despite very obviously mirroring the iconic and powerful photo of Ieshia Evans facing up to lines of heavily armed police during a Black Lives Matter demonstration, the crowd in the ad features very few black people.
"ion know what's in the pepsi Kendall gave me but maybe we SHOULD stop targeting minorities you know?" pic.twitter.com/eQFWcyDpEV
— إيثار الفشار (@quccied) April 4, 2017
It’s getting completely rinsed.
"Yo Kendall, im gonna need you to come through with a pepsi, these cops are wildin" pic.twitter.com/dOpKnTq8LU
— Kim Jong Tun (@ignant_) April 5, 2017
They say all publicity is good publicity, but I don’t see how Kendall and Pepsi can come back from such a blatant underplaying of political protest.
People should replace their pepper spray cans with a Pepsi.