As we near the end of October, I believe it’s high time to get excited about Christmas.
Anyone who makes fun of you for you for doing some important Christmas jumper research can just do one at this stage but of course, this means it’s time to get excited about all the delish Christmas grub which is now being sleighed into every shop.
As we all know, Christmas just isn’t Christmas without a big box of Quality Street to devour while binging through all your old Christmas movie DVDs and this year, there’s an extra little treat…
Back by popular demand. Drum roll, please…
— Quality Street® (@QualityStreetUK) October 19, 2017
The Toffee Deluxe is finally back in the box, after last year being replaced by the too-delicious-to-begrudge imposter, the Honeycomb Crunch.
This disconcerting shift – orchestrated to mark the treat tin’s 80th birthday – sent many a family into a pit of dismay.
The Toffee Deluxe had been around since 1919 and has been a staple of the Quality Street tin since 1936 – who in the name of St Nicholas and all his reindeer was this cocky little upstart, Honeycomb Crunch?!
Now they just need to bring back the proper sized tin…
— lively (@penners78) October 19, 2017
Now all fears can be quelled and it should be a jolly Christmas all round.
Not only is the Toffee Deluxe coming back, the Honeycomb Crunch is staying.
This makes for the greatest number of different varieties in the choccy tin since 2012. Scrumptious news…
Thank god!! Dip in sales last year? What happens when you assume you know what your customers want!
— Jason Ingham (@inghamjj55) October 19, 2017
Quality Street spokesman Jonathan Smith made the following statement:
Quality Street is a brand that is all about bringing families and friends together through the love of each person’s individual favourite sweet.
We are delighted to be keeping both sweets in the assortment and giving consumers even more choice, moving from 12 to 13 different sweets overall.
Unsurprisingly, festive chocoholics everywhere are delighted.
A Christmas miracle indeed.
Jules studied English Literature with Creative Writing at Lancaster University before earning her masters in International Relations at Leiden University in The Netherlands (Hoi!). She then trained as a journalist through News Associates in Manchester. Jules has previously worked as a mental health blogger, copywriter and freelancer for various publications.