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Smog Crisis In China Sees Citizens Buying Bottles Of Fresh Canadian Air

by : UNILAD on : 15 Dec 2015 23:55

A Canadian company that was started as a joke is now seeing shipments of its product fly off the shelves as the smog crisis in China continues.

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The company is Vitality Air and they are selling the finest bottled air taken from Banff National Park, Alberta.

The company has been operating for a year, but only started trading in bulk to China two months ago.

Pollution has become so bad in the industrial giant that a red warning was issued in Beijing for the very first time in November, causing much of the city to shut down and leading to a massive demand for clean air.

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Speaking to The Telegraph, co-founder Moses Lam said:

Our first shipment of 500 bottles of fresh air were sold in four days.”

He also revealed that a second shipment of 4000 bottles is en route to the pollution-hit nation with most of the units already sold.

At 100 yuan (£10) a pop for a 7.7 litre can of Canadian Rocky’s air, it is selling at more than 50 times the cost of bottled water.

The company started when Lam and fellow founder Troy Paquette sold a plastic bag of air in Ebay for less than 50 pence.

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When a second bag sold for $160 (£105) the two realised they had stumbled into quite the potential moneymaker, and ramped up the operation.

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Despite the company’s growing success Lam has so far maintained a job in a Bank, and he says the company’s method of bottling air by hand is keeping him busy .

He said:

It’s very labour intensive but we also wanted to make it a very unique and fun product.

We may have bit off more than we can chew.”

Bottled air may be a novel solution for now, and some people may cash in, but it is not sustainable.

Topics: News

Credits

The Telegraph
  1. The Telegraph

    Chinese buy up bottles of fresh air from Canada