Snapchat are helping us experience our memories in the most realistic way with their new camera Spectacles.
The glasses, which will record up to 30 seconds of video at a time, will go on sale later this year for £100, according to the BBC.
Snapchat have also re-branded as Snap Inc. following their ambitions to go beyond the transient photo messaging app which is highly popular with young people.
Snapchat’s new toy:
The sunglasses are available in three different colours, and contain one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge.
You don’t even have to have your phone on you because your snaps will be saved on your specs until you can wirelessly transfer them to your app.
In an interview with the Wall Street Journal, Snapchat’s 26-year-old creator Evan Spiegel explained his thinking behind the new Spectacles:
It was our first vacation, and we went to [Californian state park] Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees.
And when I got the footage back and watched it, I could see my own memory, through my own eyes – it was unbelievable.
It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.
Mysterious minimalist adverts for their new wearable have appeared:
I’m enjoying Snapchat’s move from quick, transient messaging to more meaningful life-logging and story-telling.
But we’ll always enjoy the one second cheeky dick pics of course.