Star Wars The Force Awakens has smashed in cinemas, and Disney is set to cash in further on the franchise’s overwhelming popularity.
Disney is planning to develop ‘Star Wars Land’ at its major resorts. The news was announced earlier in the year but, prior to the hype of the latest film’s release, may have passed you by.
The movie grossed an estimated $238 million (£159 million) in U.S. and Canadian ticket sales over the weekend, but the earning potential of a dedicated theme park could exceed that figure over time.
Disney chairman and CEO, Bob Iger, told attendees of the D23 conference:
We are creating a jaw-dropping new world that represents our largest single themed land expansion ever. These new lands at Disneyland and Walt Disney World will transport guests to a whole new Star Wars planet, including an epic Star Wars adventure that puts you in the middle of a climactic battle between the First Order and the Resistance.”
Details as to what rides and exhibits will feature in ‘Star Wars Land’ are scarce at present although there are rumours it could involve a trip on the Millennium Falcon.
Minus all the bratty kids and overpriced refreshments, this sounds awesome.
An NCTJ Journalist with an MA in Sports Journalism, Kieron is an experienced social media journalist who has worked in the industry since 2015. His experience includes work with ITN, the MEN, WISH/WIRE/TOWER FM, and 8:50 Sports Digest… not forgetting his time at ASDA.