Shocking videos have emerged online of shoppers 'getting trampled' while battling to get their hands on a limited edition Stanley cup.
After a video went viral showing a Stanley cup having survived a fire which obliterated the rest of the car, it's not a surprise there's a hype around the item.
Although, some people have certainly taken their love of the cup to a whole new level, queuing up outside a store at 3.00am and falling over one another to get their hands on a limited edition version.
Look, to give Stanley cups their dues, they're pretty cool reusable bottles.
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Not only are they sleekly designed, very cute to look at but when you're holding one you probably feel like a boss b***h who's got her life together - I wouldn't know, as I didn't go quite as far to risk being 'trampled' in order to get my hands on one.
However, some people did go that far, queueing up outside of a Target at 3.00am on 31 December to get their hands on a limited edition version of the bottle for - prepare yourselves - Valentine's Day.
Yup, the horrors of Christmas are only just over and we're already being flung into the next horrifying commercialised holiday - Valentine's.
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But fear not, because Stanley has us singletons covered. As if we couldn't love the brand more than we already do, to mark the occasion which will see many of us weeping into a pillow on the actual day before going out to purchase all the half-priced heart-shaped chocolate the following day, Stanley has released a special edition cup as part of it's 'Galentines Collection'.
According to Target's website, the '40 Oz stainless steel H2.0 Flowstate Quencher Tumbler' comes in two shades of pink and red and costs $45.
Alas, the cups are currently out of stock online - and it's not a surprise given the scenes at a local Target.
TikTok videos have emerged of people 'getting trampled' in a bid to nab one of the limited edition cups.
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TikToker Jazmin Hernanzed shared a video on 31 December which shows people literally running to the display where the cups are in a Target store.
The caption reads: "Getting trampled for a Target Stanley Valentine's Cup."
Another video by Victoria Robino shows similar scenes of chaos, kids even sent into the throng of people to grab a cup or chucked over the shoulder while the battle commences to reach a limited edition cup first.
As one user said: "They nice cups but I don't get it."
Topics: US News, Food and Drink, Money, TikTok, Social Media