Viagra On Sale At Asda, Morrisons, Superdrug And Tesco From Today

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Viagra On Sale At Asda, Morrisons, Superdrug And Tesco From Today GettyImages 877842406 1Getty

Men in the UK who suffer erectile dysfunction can all breathe a collective sigh of relief as viagra will now be on sale in major stores across the country.

The inability to ‘perform’ during sexual intercourse can take a psychological toll on a man, particularly when you want to have an active and healthy sex life.

Furthermore, due to various issues surrounding male identity and toxicity, erectile dysfunction is, more often than not, too sensitive for a lot of men to talk about – even with their GPs.

One of the most common remedies for erectile dysfunction comes in the form of viagra, which you could only get via a prescription from your GP.

Yet this is about to change as the medication will now be available over the shop counter.

Men over the age of 18 will now be able to purchase viagra in supermarket pharmacies for as little as £19.99. However, they'll need to consult the store pharmacist before buying it and will need to answer a quick series of questions too.

Stores selling viagra include Asda, Morrisons, Superdrug, Tesco and Boots.

Viagra On Sale At Asda, Morrisons, Superdrug And Tesco From Today viagra connectViagra Connect

According to a study conducted by Kantar TNS, back in 2010, about 4.3 million men in the UK were experiencing erectile dysfunction.

The motive behind the easy access to viagra is to kill off its sale on the black market - which is where men turn to instead of going through the legitimate channels.

According to the Dail Mail, the move hopes to steer people away from buying the drug from websites which operate without a medical licence and who sell unregulated, or bootleg versions, of the product.

The Medicines and Healthcare products Regulatory Agency (MHRA) says medicines such as viagra - which focus on sexual performance and are targeted for male consumers - are a popular target for criminals.

Viagra On Sale At Asda, Morrisons, Superdrug And Tesco From Today GettyImages 75404038Getty - Stock image posed for by models

In a press statement regarding to the decision to reclassify viagra, Mick Foy, MHRA's group manager for vigilance and risk management of medicines, said the decision is good news for men's health.

Foy said:

The move to make Viagra Connect more widely accessible will encourage men to seek help within the healthcare system and increase awareness of erectile dysfunction.

Erectile dysfunction can be a debilitating condition, so it's important men feel they have fast access to quality and legitimate care, and do not feel they need to turn to counterfeit online supplies which could have potentially serious side effects.

Speaking to the Independent back in March, Kristie Sourial MRPharmS, medical manager for Pfizer said:

The launch of Viagra Connect offers men a new and convenient route of access to treat the symptoms of erectile dysfunction.

It’s important to remember that erectile dysfunction is a medical condition, and that the impact often goes beyond the physical symptoms - it can lead to men feeling anxious, depressed and lacking in confidence.

Viagra Connect is available now in the aforementioned stores for £19.99 (four-pack tablet) and £34.99 (eight-pack) plus VAT.

However, as mentioned previously, those wishing to purchase the medication are required to answer a few questions and must have the approval of the store pharmacist.