Video Rules Kim Kardashian Out Of Running For Mum Of The Year

John Stillwell/PA

Footage has gone viral and it doesn’t paint Kim Kardashian’s maternal instincts in a positive light at all.

In the video her infant daughter, North, takes a little bit of a tumble – but rather than rush to her child’s aid, Kim just continues staring at her phone.

Facebook basketball is pretty damn addictive, I guess.

As reported by Elite Daily, North is fortunate her aunt Kourtney is on hand to make sure she was ok.

My little Balmain Ballerina

A photo posted by Kim Kardashian West (@kimkardashian) on

I think it is safe to say Kim is no longer in the running for mum of the year.