Volkswagen Admits Its Own Golf Advert Was ‘Wrong’ Before Pulling It
Car manufacturer Volkswagen has been forced to pull a Golf advert that was posted online after it received a huge backlash branding it racist
Now, the manufacturer has pledged to investigate to find out how the offensive post came about.
It comes after a 10-second clip of the advert was posted to the German company’s Instagram story on Tuesday, May 19, before being deleted shortly afterwards.
Check it out here:
The video shows a black man standing near a yellow Volkswagon Golf, before a giant hand, belonging to a white woman, appears to push him away from the car by pinching his head and flicking him inside a nearby café.
Critics have pointed out the words ‘DER NEUE GOLF’ (the new Golf) appear on screen, but the letters N E G E R appear before the others fade in – spelling the German translation of highly offensive and racist N-word.
Just to take it that one step further, the name of the Buenos Aires café the man is thrown into is called ‘Petit Colon’, which is French for ‘Little Colonist’, next door to the Teatro Colon, which is named after Christopher Columbus.
The video is accompanied by inappropriate jaunty music, alongside computer game-like sound effects.
Unsurprisingly, the controversial Golf advert prompted an immediate kick off on social media, with many disgusted followers branding the it racist.
Volkswagen immediately removed the clip, however a spokesperson insisted that the ‘origin of the people depicted is irrelevant’, adding that the company is against ‘all forms of racism, xenophobia and discrimination,’ according to reports in The Telegraph.
The car company said in a statement that it was ‘surprised and shocked’ the clip had been ‘so misunderstood.’ In a second statement, however, Volkswagen admitted fault and apologised for the tastelessness of the clip.
‘Without question: the video is wrong and tasteless. We will clarify how this could happen – and take consequences from this,’ the company said.
Volkswagen is no stranger to a bit of controversy, the company was founded by the Nazi Party’s German Labour Front in 1937.
The company was involved in an international scandal, known as Dieselgate, in April 2017, when a US judge ordered it to pay $2.8 billion for ‘rigging diesel-powered vehicles to cheat on government emissions tests’.
Volkswagen then spent an eye-watering $18 billion recalling and repairing the cars affected by the scandal.
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