While it’s often referred to as Primarni or Primarche – the pronunciation of Primark is causing a bit of a divide online it seems, with the shop itself taking action to put the debate to rest.
Now, I didn’t realise there was a debate to be had, I’ve always called it ‘pry-mark’ and so has everybody I know, but apparently some
strange people pronounce it ‘pree-mark’.
People have been talking about it online with some finding it all quite hard to process…
I've been lied to all these years! Primark is pronounced 'pr-eye-mark' not 'pree-mark' they confirmed it & I need to lie down!
— biebermum (@biebermum) August 14, 2017
Just read that a load of people pronounce Primark 'pree-mark' and I'm not having it. Some dangerous people about
— Ross Williams (@RossWilliams_) August 13, 2017
It's always been pronounced preemark since I was little over 30 years ago. It's an Irish company so you'd think we know the right name.
— Carolyn Torrington (@CarolynTorringt) July 31, 2017
How do you pronounce Primark?
B) Pree-mark Definitely A) pr-eye-mark #primark
— Emma (@emmsie1305) August 13, 2017
Preemark for me. Only poshies call it Preyemark x
— Laura (@Lauraloolums) August 13, 2017
My mum just pronounced primark as "preemark" I never want to see this vulgar woman ever again
— obi-wan kenoboobs (@chloewilson_97) July 30, 2017
my mum says primeark instead of preemark, I think I'm adopted
— michael (@kickthetradgedy) August 12, 2017
The company, which is actually called Penneys in Ireland (they should have stuck with that, then there’d be no debate happening), decided to add the question ‘How do you pronounce Primark?’ in the FAQ section on their website.
Answering: “That’s a very good question. We like to use Pr-Eye-Mark.”
Go on, tell us what you think.
Going to just call it ‘primarche’ to avoid any confusion going forward…