A number of YouTubers seem convinced that the video sharing giant has quietly changed the way it does business, leaving a large group of our favourite content creators out in the cold.
Popular YouTubers from far and wide are complaining about shrinking subscriber counts that seems to have nothing to do with people actually unsubscribing of their own volition.
YouTube denies there’s any kind of glitch at work, prompting certain video makers to call bullshit, including the popular h3h3Productions, who lays out what’s going on in the video below.
He claims that ‘YouTube is not being honest with us’, even going on to show a number of Tweets from fans who are complaining that they haven’t been receiving notifications for new videos.
Our struggling artist points out what many other YouTubers have done, namely that videos are getting less views by a much wider margin than usual, in addition to the subscriber count is shrinking for no apparent reason.
Obviously h3h3Productions isn’t the only one to have taken to YouTube to vent…
JackSepticEye (above) claims some content creators have lost 30 to 40 percent of their usual views, without any kind of explanation from YouTube.
This is people’s careers. To completely switch how you do things and not tell anybody is a shitty thing to do.
Kotaku reached out to YouTube to see what’s going on, only for a spokesperson to assure them that there’s nothing out of the ordinary happening, and that everything is fine beyond ‘beyond the normal fluctuations that occur when viewers unsubscribe to a channel or when YouTube removes spam subscriptions to ensure accurate subscriber numbers’.
The rep went so far as to claim that ‘YouTube never automatically unsubscribes users from channels’, so there’s definitely no glitch.
Obviously we can’t know what’s going on for sure, but a number of YouTubers – like H3h3productions and DramaAlert – reckon YouTube has begun to favour videos that drive engagement, choosing ads and sponsored vids over content with ‘merit’.
YouTube’s algorithms move in mysterious ways, and always have – but keeping hard working YouTubers in the loop as best as possible is the decent thing to do, if only to stop them speculating, surely?
Ewan Moore is a journalist at UNILAD Gaming who still quite hasn’t gotten out of his mid 00’s emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), he went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis, before landing a full time gig at UNILAD in 2016.