After a few years out of the limelight, Eminem released his eagerly anticipated new album, Revival, on Friday.
Needless to say, Em is pulling out all the stops to promote his new record – and he’s (or his promo team – who knows?) have come up with an inspired little bit of publicity…
Harking back, the rapper has referenced an old favourite from his rags to riches biopic, 8 Mile, and has opened a pop-up diner called – it could only be – ‘Mom’s Spaghetti’.
It had to happen eventually didn’t it? The diner is of course named after the famous lyrics from his hit song Lose Yourself, off the 8 Mile soundtrack.
His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.
The Mom’s Spaghetti diner is launching at Detroit’s The Shelter music club, where the majority of the 8 Mile movie’s famous rap battles took place.
— Marshall Mathers (@Eminem) December 14, 2017
According to the menu board it will serve spaghetti with or without meatballs, and what Eminem calls a ‘s’ghetti sandwich’.
Hungry fans will also be able to shop for exclusive merchandise while they enjoy some lunch – but it’s probably best to eat first before getting tomatoey splatter all down your brand new limited edition Eminem hoody…
The pop-up opened on Friday Decembr 15 and on Saturday Saturday December 16 from 10 am to 5 pm.
Hopefully – unlike Slim – you won’t vomit it up all over your sweater.