Dana White Is Set To Make A Fortune From UFC Sale



Dana White is to remain as UFC president, but he is still set to make a fortune from the organisation’s $4 billion sale.

The sale was confirmed on Monday, with Talent agency WME-IMG the lead investor party who made the Fertitta brothers an offer they couldn’t refuse.

As reported by ESPN, White – who owned a nine per cent stake in the company – has landed a five-year deal which nets him a nine per cent share in profits each year.


It has not been confirmed whether White’s original stake was sold or if he has retained that share in the new company – but as ESPN points out, nine per cent of the sale would bank White a whopping $360 million (£270m).

The sports news site estimates that based on other sports entertainment businesses, after costs, the UFC could have a net profit of $200 million (£150m) per year.

Based on that figure alone, and not the potential growth White is now incentivised to achieve, the president of the organisation’s share of profits would be around $18 million (£13.5m) per year.


Under White’s stewardship, the UFC has risen in value from $2 million to $4 billion, going from strength to strength.

So fair play Dana, you earned it!