Dana White Is Set To Make A Fortune From UFC Sale

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Dana White is to remain as UFC president, but he is still set to make a fortune from the organisation’s $4 billion sale.

The sale was confirmed on Monday, with Talent agency WME-IMG the lead investor party who made the Fertitta brothers an offer they couldn’t refuse.

As reported by ESPN, White – who owned a nine per cent stake in the company – has landed a five-year deal which nets him a nine per cent share in profits each year.

https://www.youtube.com/watch?v=b5rYlGRu8OA

It has not been confirmed whether White’s original stake was sold or if he has retained that share in the new company – but as ESPN points out, nine per cent of the sale would bank White a whopping $360 million (£270m).

The sports news site estimates that based on other sports entertainment businesses, after costs, the UFC could have a net profit of $200 million (£150m) per year.

Based on that figure alone, and not the potential growth White is now incentivised to achieve, the president of the organisation’s share of profits would be around $18 million (£13.5m) per year.

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Under White’s stewardship, the UFC has risen in value from $2 million to $4 billion, going from strength to strength.

So fair play Dana, you earned it!


Kieron Curtis

Kieron Curtis

An NCTJ Journalist with an MA in Sports Journalism, Kieron is an experienced social media journalist who has worked in the industry since 2015. His experience includes work with ITN, the MEN, WISH/WIRE/TOWER FM, and 8:50 Sports Digest... not forgetting his time at ASDA.