When Matt Le Tissier shared a sweet picture of his dog hiding behind a curtain, he couldn’t have imagined the reaction it received.
Matt’s dog is called Maddie and the perfectly innocent choice of words he used in the tweet proved to be somewhat unfortunate:
You’re rubbish at hide n seek Maddie!!
You're rubbish at hide n seek Maddie!! pic.twitter.com/lXq52FKpkF
— Matt Le Tissier (@mattletiss7) September 18, 2017
Of course, ‘Maddie’ is the nickname commonly given by the press to missing child Madeleine McCann, who disappeared just over ten years ago in Portugal, when she was just 3-years-old.
Many cruel jokes have circulated in the decade since Maddie’s disappearance and so this tweet had some uncomfortable connotations.
Matt’s followers were all too quick to pick up on the association, leading to some tweeting inappropriate responses:
She's been playing hide n seek for 10 years now Matt
— Andy Pritchard (@andypritch90) September 18, 2017
A quote that should've been said in Portugal 2007
— Tom Walters (@tomwalters_4) September 18, 2017
Try and tell Kate and Gerry that
— mg (@mattygilll) September 19, 2017
Beats Shannon Mathews hide and seek record by miles. Wtf
— bangor mark (@markstringer141) September 18, 2017
Other people just couldn’t stop cringing at the toe curling tweet, sparking a series of awkward gifs, as they imagined how the sports presenter must now be feeling:
Poor old Matt. The world of social media really can be a ruthless place…