Following the success of its bicentennial show, the UFC is set to confirm it has been sold for a staggering $4 billion -roughly £3.1 billion.
According to Fox Sports, the organisation’s new owners include WME-IMG as well as private equity firms Silver Lake, Kohlberg Kravis Roberts and Michael S. Dell.
Zuffa LLC owners Lorenzo and Frank Fertitta will now step away from the business they purchased for just $2 million in 2001, while Dana White is expected to remain as UFC president and with operations also expected to continue from Las Vegas.
WME-IMG – who are the leading investors in the new ownership structure – are best known as a talent and sports agency, with the UFC’s own Ronda Rousey represented by the group outside of her fight career.
Ari Emanuel and Patrick Whitesell head up the agency and have worked alongside the UFC for years now, with Emanuel reportedly key in helping secure a seven-year TV contract with Fox back in 2011.
Turning $2 million into $4 billion in just 15 years, the Fertitta brothers are set to complete the largest sale of a franchise in sports history.
That is one hell of a profit!
An NCTJ Journalist with an MA in Sports Journalism, Kieron is an experienced social media journalist who has worked in the industry since 2015. His experience includes work with ITN, the MEN, WISH/WIRE/TOWER FM, and 8:50 Sports Digest… not forgetting his time at ASDA.