Apple Under Fire As Women Discover Way iPhones Store Nudes


Apple have some serious explaining to do after a controversial new feature was found in Photos.

This is a word of warning for couples out there who like to send their other half pictures you would deem ‘for their eyes only’, your iPhone has a default folder of your provocative photos dubbed ‘Brassiere’.

We kid you not, Apple have a feature on your phone which automatically identifies if you’ve taken an underwear selfie.

The shocking discovery was first brought to our attention when Twitter user @ellieeewbu posted a tweet saying:

ATTENTION ALL GIRLS ALL GIRLS!!! Go to your photos and type in the ‘Brassiere’ why are apple saving these and made it a folder!!?!!?

One of her followers tested it out and it turns out she was correct.

Some of us in the office – we won’t name names – have tested this and as it turns out it’s true!

We could suggest to you guys and girls to be aware of what you send to your significant others – and whoever else from your contacts list – that you should be more ‘modest’ in the kind of things you share with another on your Apple devices. But that would be too easy, and it would be a cop out.

Why should you, or anyone else for that matter, have to be wary of what kind of pictures you want to send or take – as long as it’s within the bounds of the law? This nothing less than subliminal slut-shamming from Apple. Whether intended or not.


Of course in this day and age, where we click ‘agree’ to anything because we can’t be bothered to read through the T&Cs, we should be careful in general about what we post – but that’s no excuse for Apple to automatically compile a folder of the ‘underwear shots’ without our knowledge, or consent. ‘Terms & Agreement’ be damned.

As it turns out this automatic feature as been categorising your pictures for over a year, it came through June 2016’s iOS update, according to TechCrunch.

They reported:

The computer vision tech used by Apple runs natively on your iPhone or iPad, meaning that it doesn’t require you to upload all the images to the cloud. In can recognize faces in your photos and group by person, but it also has advanced object recognition, making it possible to find images of any number of different things from your distant past.

On launch, Apple’s metadata identifies 4432 keywords in all of its recognised languages to compartmentalise the different type of photos you take.


So yes, maybe be cautious about the pictures you take and send, but don’t be ashamed – be scared, be furious that Apple are most likely spying on the contents of your phone without your knowledge.

As for you Apple, you have some explaining to do.