Elon Musk Announces $250 Tesla Tequila

by : Daniel Richardson on : 06 Nov 2020 09:53
PA Images/Tesla

In 2018, Tesla made an April’s Fools Day Joke about ‘Teslaquila’ and the electric car company has now made it a reality, although the name has been changed. 

Tesla is renowned for its sustainable energy vehicles, but the company also has a sense of humour. When the CEO of the company, Elon Musk, posed in a downtrodden fashion for an April Fools Day bankruptcy joke it began a journey into premium tequila. While Musk posed with a drink called ‘Tesquila,’ the company has had to make some changes to its premium drink secure a patent for the high-end product.

Tesla makes alcohol Tesla

Tesla Tequila is $250 for 750ml bottle and while this may seem expensive, the 40% beverage does offer something unique. Firstly the bottle is in the shape of an electricity bolt which is a knowing nod to the primary products that Tesla produces.

Naturally, an electric bolt-shaped bottle of alcohol would make a pretty striking addition to a drinks cabinet and would likely be a good conversation starter.

Tesla has also commented on what makes the alcoholic drink special:


Introducing Tesla Tequila, an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels and into a hand-blown glass bottle, Tesla Tequila features a dry fruit and light vanilla nose with a balanced cinnamon pepper finish. Best enjoyed as a sipping tequila.

Elon MuskPA Images

This new release from the company seems to be the conclusion of a long-running joke rather than a serious business venture and it has a limited release in US states.

However, if the tequila does prove to be successful, alcoholic beverages could another addition to the wide-ranging business interests of Elon Musk.


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Daniel Richardson

After graduating from university, Dan went on to work with a variety of tech startups and media outlets. Through working with the likes of Game Rant, The Hook and What Culture, Dan pursued his interests in technology. The skills he picked up along the way are now being utilised with UNILAD.

Topics: Technology, Elon Musk, Now, Tech, Tesla