Last night, the whole world, and several unfortunate members of our editorial team, watched Apple unveil their newest ‘must have’ gadget – the iPhone 7.
While Apple fanboys around the world wet themselves in eager anticipation, experts are suitably less impressed with the tech giant’s latest offering, the Daily Mail reports.
A number of tech sites are reportedly advising people to hold off on upgrading their phones until next year – which marks the tenth anniversary of the iPhone – when they believe the iPhone 8 will launch.
Analysts believe next year’s model may feature an even wider display, similar to the Samsung Galaxy, and that the home button will be properly integrated into the screen.
Apple officially revealed the eagerly anticipated iPhone 7 yesterday – much to the consternation of our evening editors – and the new model boasts some pretty major new features.
One of the biggest new features is that the 7 is the first waterproof iPhone – but all is not as it seems.
The phone has an IP67 waterproof rating, which means it can withhold splashes, but water damage is still very much possible.
And to make things worse, if it does break because of water damage, Apple won’t even fix it for free.
The official Apple website reads:
Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear.
Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
The 7 also comes with a touch-sensitive home button that vibrates, double-lens cameras for the larger ‘Plus’ edition, and most irritatingly, the standard headphone jack is gone, forcing users to use wireless headphones, presumably because Apple loves money.
Jan Dawson, an analyst at Jackdaw Research, said:
It looks like part of the reason they are keeping the design the same this year is there are bigger changes they are working on for next year.
Apple need to impress with the iPhone 7 to help them deal with the declining sales of iPhones around the world, so developing a phone that’s essentially a place holder until next year may not be the best idea.
More of a concept than a journalist, Tom Percival was forged in the bowels of Salford University from which he emerged grasping a Masters in journalism.
Since then his rise has been described by himself as ‘meteoric’ rising to the esteemed rank of Social Editor at UNILAD as well as working at the BBC, Manchester Evening News, and ITV.
He credits his success to three core techniques, name repetition, personality mirroring, and never breaking off a handshake.