At least two estimates from third parties suggest Twitter’s traffic has taken a hit following the launch of Threads.
Mark Zuckerberg’s new app, which has been described as Meta’s answer to Twitter, has taken the social media world by storm after its launch last week.
The app, which resembles and functions in a similar way to Elon Musk’s Twitter, has quickly amassed 100 million users less than a week after launching on 5 July and it currently shows no sign of slowing down.
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Threads shares a lot of similarities with Twitter, allowing users to post, share, like and follow other users, with parent company Meta explaining that the app aims to 'take what Instagram does best and expand that to text'.
The new app even looks similar to Twitter; a clever move that will ensure new users won't struggle to navigate the platform and makes for an easier transition from Musk's app.
Musk has already shared his less than impressed reaction to Twitter’s latest competitor - and simply called him a 'cuck'.
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And now it seems that the feud between Musk and Zuckerberg, which might end up with a cage fight, could increase tenfold as The Wall Street Journal has reported that at least two third-party estimates suggest Twitter’s traffic has fallen in tandem with the launch of Threads.
This suggests that social media users aren’t using both apps, but they’re actually jumping ship from Twitter.
Int he first two days after Threads was released, traffic on Twitter’s website reportedly dropped five percent compared with the same two days from the previous week, according to online activity tracker SimilarWeb.
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Year over year, traffic was down 11 percent, the firm added.
Threads requires users to have an Instagram account in order to sign up, and since Instagram has more than 2 billion monthly users, there could be a lot more sign ups in the next few days and weeks.
Meanwhile, Matthew Prince, CEO of cloud-infrastructure company Cloudflare, tweeted “Twitter traffic tanking” on Sunday (July 9) .
The bird app said it had roughly 535 million monetizable monthly active users in, according to a presentation the company gave to advertisers at the Cannes Lions International Festival of Creativity in France back in June, WSJ reported last week.
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And Twitter has had a tumultuous few months following Musk's takeover.
The company has a huge number of changes since October when Musk bought it and started setting in place his plans to increase revenue and cut costs, however, many of these methods have led to backlash from Twitter users.
Twitter users are now being charged for identity verification - those who pay a monthly subscription - and Musk has also put limits on how many tweets users can see.
UNILAD has approached Twitter and Meta for comment.
Topics: Twitter, Threads, Mark Zuckerberg, Elon Musk, Instagram, Social Media