Things Aren’t Looking Good For Apple, Here’s Why

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Tech giant Apple has not had the best few months and is expected to announce its worst sales quarter in 13 years.

CNN are reporting that this afternoon Apple will announce that its sales and profits both fell in the last three months, something the world’s largest tech company won’t be used to.

This is the first time since 2003 that Apple’s sales have fallen, but back then the PowerMac was the company’s best-seller, and they’d only sold a grand total of 611,000 iPods with the iTunes Music Store not even having launched.

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As rare as a sales decline is for the company, this run of bad luck is set to continue with Wall Street analysts expecting a double-digit sales loss.

Apple hasn’t seen this sort of losses since late 2001 before the launch of the iPod. Now though more than two-thirds of Apple’s revenues comes from iPhone sales.

Unfortunately, this last quarter is expected to have been a terrible one for Apple’s iconic gadget. Back in January, Tim Cook predicted that iPhone sales would fall for the first time in history.

Apple IPads Sales DownGetty

Cook put it down to the success of Apple earlier in the last quarter, making the comparison slightly unfair, plus the ‘dramatically different’ economic environment of 2016 versus 2015.

Adding to Apples misery are the constantly sinking iPad sales and plateauing Mac demand.

Apple are now hoping that the iPhone 7 can reboot their sales growth but the next few quarters are going to be stinkers.


Tom Percival

Tom Percival

More of a concept than a journalist, Tom Percival was forged in the bowels of Salford University from which he emerged grasping a Masters in journalism. Since then his rise has been described by himself as ‘meteoric’ rising to the esteemed rank of Social Editor at UNILAD as well as working at the BBC, Manchester Evening News, and ITV. He credits his success to three core techniques, name repetition, personality mirroring, and never breaking off a handshake.